Website Design Process: 5 Tips For Success

website design process

The biggest mistake in the website design process is to try to complete the design and fail to respect the process. Whether you don’t understand the process r are simply hurried by external circumstances, it is important to take the time to complete your website design. 

If the specifications of each step in the website design cycle are not carefully planned, this results in lost time and rework down the line. We’re sharing tips on how you can save time and energy in optimizing your website design.

5 Tips to Follow During the Website Design Process

Maximize your website design by using these 5 tips in your website design process in the most efficient way: 

  • Set targets at the beginning
  • Build a strategy
  • Lay the groundwork with a sitemap
  • Consider the aesthetic elements
  • Testing and more testing

Set Goals at the Start

While this might sound like common sense, the first step in developing your website is to sit down with key stakeholders and decide what the primary goals of your project are. Then, develop a strategy around those goals.

It can be tempting to just say “generate more revenue” or “increase sales” while setting goals. Try thinking about how this new website will achieve those goals. We recommend that you set SMART goals for improving your platform.

Think of your audience and their needs. Setting out the audience’s expectations in a formal document early on will help ensure the platform is designed to meet them.

Develop a Strategic Approach

It’s time to develop a plan after setting goals. Defining milestones is important for understanding your starting point and for monitoring your website’s progress. Making the most of Google Analytics. and setting of performance benchmarks is a free, intuitive and an easy tool to start.

Remember also the SEO approach of your platform. How does your platform do organic and paid research? Develop and implement methods to identify search results and increase traffic.

You may also want to test your rivals ‘ presence online. This could be a structured market audit or just a heuristic analysis, depending on your needs. The goal is to recognize what is good for your competitors and what is wrong.

Lay the Foundation with a Sitemap

Regardless of the intent or target of your site, creating a good site is a positive user experience, making it simple and intuitive to use, insightful and visually pleasing.

When developing a new site or redesigning an existing one, use a sitemap to quickly understand the navigation structure. A sitemap is a visual representation of all main pages of the web, including sub-pages. A sitemap shows the relationship of all pages to each other and provides an opportunity to think through the arrangement of content.

During this process, taking the time to thoroughly validate the content organization will simplify the creation of the final navigation system and ensure that the content suits the correct information silo.


website design processA well-crafted sitemap often explains the various page templates to be developed. The majority of websites are governed by a form of content management system (CMS). As a result, a handful of templates fill the whole site.

Drafting these templates in the preparation process offers three major advantages. First of all, wireframe creation helps you to concentrate on pure functionality without relying on the color choices, text content or branding elements.

Secondly, this allows the designer to iterate designs quickly and create a more interesting and thoughtful end product. This also provides ideas that can be evaluated by users, whether it is simple paper prototype testing or a more structured usability stud.

Consider The Aesthetic Elements

You have come to the building process with well thought-out details in hand. It’s time to start working on the site’s design elements – a move that would otherwise be tempting to leap right into.

Using the wireframes as a guide, a web designer applies the elements of style and branding that make page design come alive. This means that every future developer knows exactly how to code and design elements on the web.

Most developers should follow a similar method when writing the actual code since one move can not happen without the other. This involves setting up a test environment, encoding templates specified in the wireframes, encoding any special features or functions, and finally filling in text and image content.

A developer that is not capable of delivering a site that meets your visual standards but drastically degrades under less than ideal circumstances. In addition to existing web standards and best practice for open use, effective implementation requires an understanding of the languages and technology involved.

Remember these important factors before, during and after your website has been launched.

The most important and often-overlooked part of the website design process is perhaps the testing in the extremely exciting days and weeks before a site launch. Testing can be easy to skimp, but accountability for the method pays the greatest dividends. You have done your due diligence with a simple three-step check:

  • Test for cross-browser compatibility
  • Test for quality control
  • Test in the final environment

Test For Quality Control

Make sure you have your data footprint filled with the most portable images, labels, and styles possible. Check your pictures for quality and verify that no backup images are available. Test for SEO optimization with titles, alt text, and other metadata.

Test For Cross-Browser Compatibility

The Internet and its connected computers have become omnipresent. Your website can look spiffy in Safari, but does it work for Android or Windows Phone users? Even if your party is considered to be mainly mobile shoppers, new releases are published more quickly than ever before by the most successful browsers.

Test the Final Environment

It is likely that your site has been installed in another hardware environment where it will live. The right approach is to first check the website in the production environment and to break down on the same server hardware as the site is living until the DNS is switched.


Remember the next time you go through the website design process not to rush it. You are likely to come away with some half-baked results. Work the process so you can enjoy the results.

Interested in learning more about the website design process? Contact us through the form below with any questions or concerns, and we’ll be happy to help.

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