Gina Bordeaux, MBA

website design process

Website Design Process: 5 Tips For Success

The biggest mistake in the website design process is to try to complete the design and fail to respect the process. Whether you don’t understand the process r are simply hurried by external circumstances, it is important to take the time to complete your website design.  If the specifications of each step in the website design cycle are not carefully planned, this results in lost time and rework down the line. We’re sharing tips on how you can save time and energy in optimizing your website design. 5 Tips to Follow During the Website Design Process Maximize your website design by using these 5 tips in your website design process in the most efficient way:  Set targets at the beginning Build a strategy …

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how to prevent phishing scams

4 Tips to Prevent Phishing, A Security Hoax

Phishing is an email-based cyber attack aimed to trick you to fetch your personal and financial data. With the advent of dark web, the entire e-market has changed the dynamics. Even if you are not interested in the dark web, it will come and bite you in one form or the other. Although, phishing is an email cyber attack but hackers with minimal technical skills use dark web to download phishing kits and send phishing emails. A phishing kit comprises of the tools …

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FBI password recommendations

Don’t Fret… Here’s 5 Password Tips to Create Unbreakable Passwords

Everybody uses passwords. This article discusses the different types of passwords, how to generate them, and provides 5 password tips to help keep your data safe and secure. We use them for our phones, computers, e-mail and just about any other personal account. Sadly, as they are easier to remember, many of us use basic passwords like “Password1” or “1234.” Some of us even reuse multiple accounts with the same simple password.  It is considerably easier for an adversary to crack if you …

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small business owner needs a business website

Small Business Website: 10 Reasons Why It’s Important to Build One

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a small business website or eCommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising. Having a small business website isn’t just about selling your goods and services — it’s …

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10 Tips For Creating and Optimizing your Google My Business Page

Google, a company that has become a verb. Google has changed the way people look for information, and sometimes makes me question why I even went to college when everything I ever could need to know is a quick search away. Google has a multitude of tools, from document sharing to e-mail hosting, to help anyone navigate life in this increasingly digital world. Gone are the days of the yellow pages in the phone book. Now, when anyone is looking for a local …

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Tried-n-True Link Building Strategies for Local Businesses

When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. Backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of experts prioritize link building for their local business clients. We couldn’t agree more with this. That’s why we help local businesses …

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The Complete Guide to SEO for Images

Image optimization SEO isn’t what it used to be. Google is search engine leader who not only wants a deeper meaning but also to experience the thrill of speed. In this guide, I’m going to show you how to give your site an image SEO makeover. In this post, I’m going to not only teach you about alt text for images SEO but also how to serve up mobile-first optimized images (now that page speed is a ranking factor). We’ll also cover XML …

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The Changing Path to Purchase

It’s no understatement that the recent explosion of digital has changed our lives. Spending a little time on our phones before going to sleep is a nightly ritual, and the beeping or buzzing of those phones wakes us up in the morning. Our devices are portals to the connected world, and they’re always less than an arm’s length away. So of course, digital has shaped the path to purchase for today’s consumer as well. Pre-digital’s path to purchase Let’s travel back in time for …

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roi metrics digital advertising | norfolk, va

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads. Here are a few of the key metrics to track that will help you measure success and determine ROI: CPA – …

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mobile page speed | norfolk, VA

Page Speed: Understanding and Optimizing Your Ridiculously Slow Website

What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. Let’s talk about website speed. In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com. But how long do …

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